Work / May 16, 2012
Time well spent…
ake a minute to have a look at the identity and collateral we’ve created for a new pub situated in the heart of London’s financial district. The Tokenhouse is Fuller’s newest pub, it ‘coins’ it’s name from a centuries-old house in Moorgate. Standing on what is now Tokenhouse yard, the house was formerly a delivery office for the farthing pocket pieces (or ‘tokens’) that were circulated for hundreds of years by London tradesmen.
Our solution is a ‘token’ created using archive reference to original tokens. The Tokenhouse token features a hops bud, reference to Fuller’s brewery.
Play / May 13, 2012