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Work / January 9, 2015

Perfect pairing

We’ve been working with our long-term client Joe & Seph’s on new packaging for their collaboration with Brew Dog.

Craft beer brewery BrewDog approached Joe & Seph’s with the idea of a partnership that sees their 5 most popular beers paired with carefully selected popcorn flavours.

Our packaging solution is a careful pairing of both brands, using the Joe & Seph’s distinctive label format with BrewDog’s distressed visual and typographic language.

Packs are available in all 18 of the UK BrewDog bars.