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At the heart of every project, there is
a campaignable idea that expresses
our clients proposition in a simple,
confident and compelling manner.

Carlsberg ‘Where’s the party?’ Campaign branding

We helped Carlsberg find the perfect solution for their summer campaign...

We delivered: Logo / Packaging / Point-of-sale

Brief

‘Where’s the Party?’ is an exclusive VIP summer party held in an ‘secret’ beach location for a few lucky Carlsberg customers.

Our brief was to create a campaign to promote the exclusive party that would include a campaign logo, packaging, posters, banners for both the on-trade and off-trade. The solution needed to have standout whilst adhering to the Carlsberg brand guidelines.

Can design featuring stylised Carlsberg sand logo and Where's the Party? campaign logo

Customised 'Where's the Party?' Carlsberg logotype. Logo was given a sandy texture to reflect the beach location of the party

'Where's the Party?' campaign logo