Design Market Identity
We open up a new market for design...
The Design Market is a monthly event held on the roof terrace of the Fika Bar and Kitchen in Brick Lane, East London. Designers, artists, makers and illustrators are invited to display their wares for an afternoon in a bid to attract visitors to Fika. Our brief was to create an identity for the event, along with flyers and in-store merchandising material.
We designed a logo based on a market-style canvas banner, featuring the flat edges of a pencil to show the design connection. The canvas area could be extended to show other elements. Taking this logo, we then adapted the idea to posters, flyers, signs and cards.