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At the heart of every project, there is
a campaignable idea that expresses
our clients proposition in a simple,
confident and compelling manner.

Ecopod & Springbank Whisky Packaging

X hits the spot...

We delivered: Packaging

Brief

Ecopod, a luxury eco-friendly retreat in the Scottish Highlands, gives each guest a complimentary bottle of Springbank 10-year-old whisky. Our task was to brand this limited edition Scotch.

Solution

Communicating both the age of Springbank single malt whisky and its place of origin in Campbeltown on the coast of Argyll and Bute, we devised a large Roman numeral ‘X’. We believed that this bold branding would appeal to Ecopod’s sophisticated, design-literate guests. Then, reinforcing Ecopod’s environmental credentials and love of the Scottish countryside, we created a map featuring 10 beautiful Scottish views. The map folded down into a bespoke label for the limited edition Scotch, in line with Ecopod’s support for recycling and repurposing. A message, ‘Drink in the view’ connected the two themes.