Ecopod

Creating a contemporary identity for a 5 star eco-friendly retreat in the Scottish Highlands.

Ecopod is a luxury eco-friendly holiday retreat in the Scottish Highlands. The brand identity focused on the high quality of the experience, avoiding the clichés that go hand-in-hand with all things 'eco'. 

Logo

The negative space within the ‘e’ becomes a graphic of the ‘ecopod’ structure. The typeface Avant Garde echoed the dome shape. 

Logo colour palette

We decided against specifying a brand colour, instead we created a seasonal palette of natural colours.

Branded words

The 'e' mark was designed to be used within words or short phrases that express brand values, these words can be layered over photography.

Close up of pod entrance graphics. 

Business cards

All stationery featured macro photography of natural textures found in the area local to the Ecopod retreat.

Letterhead

The logo is positioned over the first fold of the letterhead, so when folded the pod within the logo sits on the base. 

Geodesic camouflage

Dome membrane

To satisfy the strict planing regulations the domes needed camouflage. Our solution a triangular camouflage based on the iconic British Army DPM-95 pattern.

Wool blanket

Van livery

The van livery was kept simple to maintain the premium feel of the brand.

Website

The website was designed as a wide 'landscape' format to suit the imagery of the retreat. Visit the site at www.domesweetdome.co.uk