Sven Ortel

Demonstrating the quirky approach of a German video and projection designer,

based in New York.

Logotype

We selected a simple, bold German font called Neuzeit.  

Stationery

Svens name appears to be projected when held up to the light.

Website

A virtual stage was created for the logo, interactive elements, and portfolio images to be projected into. In some situations, props are introduced to add a theatrical presence, like Sven himself (above) walking up the stair case in his 'Career' page. 

A messenger pigeon is projected for the contact page.

Preparation for the 'Career' page photoshoot for Sven's website.

We stuck A4 sheets of white paper to each step, this made it easier to cut Sven out of each photograph taken as he ascended (below).