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'By Lauren' brand identity

29 March, 2010
'By Lauren', a bespoke tailoring company.

by Lauren Logo

 

We were recently appointed to design the branding for 'By Lauren', a bespoke tailoring company based in Dubai.  

 

The logotype utilises a re-drawn version of the typeface Le Monde. The serifs of the font have been customised to suit the head of the dress-makers pin hidden within the logotype. The complete identity is still being developed, more on this project very soon.