Fresh Point is a new, fast & fresh eatery based in St. Petersburg, Russia. They needed a complete brand identity including logo, packaging, interior design, instore POS, staff uniforms and exterior signage. The identity needed to be strong and recognisable with depth and interest.
The pre-prepared cafe/eatery concept now commonplace in the UK is still a relatively new concept in Russia. Our challenge was to create a brand identity that expressed the fast & fresh eatery concept whilst also educating the Russian consumers to the individual benefits of the products and service.
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Logo
Packaging
Instore posters
Interior design 3D render