An identity and collateral for a new pub situated in the heart of London's financial district. The Tokenhouse is Fuller's newest pub, it 'coins' it's name from a centuries-old house in Moorgate. Standing on what is now Tokenhouse yard, the house was formerly a delivery office for the farthing pocket pieces (or 'tokens') that were circulated for hundreds of years by London tradesmen.
Our solution is a 'token' created using archive reference to original tokens. The Tokenhouse token features a hops bud, reference to Fuller's brewery.
The token within the the pub sign is mounted on a spindle which allows it to spin in the wind.
Photography by Thomas Skovsende
More on this project very soon.