Joe & Seph's

Creating a sophisticated (split) personality for gourmet popcorn.

We were approached by Joseph Sopher to create a brand identity for his new range of gourmet popcorn that was to be launched at the BBC Masterchef food show in November 2010. The research stage enabled us to create a list of possible brand names. The name Joe & Seph's was chosen, inspired by Josephs mastery of making popcorn and distinguished tasting ability.

Logo

Our solution was inspired by a Jekyll & Hyde like personality, where the chef role is represented by a chefs hat, and with a clever twist it becomes the top hat for role of connoisseur. Both roles were represented in their own typeface.

Strapline

Packaging

The popcorn is packaged in a clear pouch with a die-cut header card to give the product a premium feel. The product descriptor continued the dual personality theme, with Joe describing the all natural ingredients and cooking process, while Sephs description focuses on the sensory experience of the unique popcorn flavours. The copy is written in the style of an 'English Gent' in reference to the top hat within the logo.

Savoury range

Packaging back label

Website

The website is a bespoke design with content management functionality. The website not only showcases the products but has a shopping basket facility. We reccomend tasting these unique and delicious products, visit www.joeandsephs.co.uk for more information.