Joe & Seph's

How could we turn Joseph Sopher's new range of gourmet popcorn into a brand?

We were in two minds...

Creating a brand identity that captured and communicated the essence of Joseph’s handmade gourmet popcorn.

The more we talked to Joseph, the more we realised that he was performing two roles. He was both an enthusiastic chef and a passionate connoisseur of popcorn. This insight led us to the idea of splitting Joseph in two. Wearing a chef's hat he was Joe...wearing a top hat, he was Seph. We gave each character a distinct personality, brought to life via individual hats, typefaces and tones of voice.

Without thinking twice, Joseph bought into the idea.

Logo

Strapline

Packaging

The popcorn is packaged in a clear pouch with a die-cut header card to give the product a premium feel. The product descriptor continued the dual personality theme, with Joe describing the all natural ingredients and cooking process, while Sephs description focuses on the sensory experience of the unique popcorn flavours. The copy is written in the style of an 'English Gent' in reference to the top hat within the logo.

Savoury range

Packaging back label

Website

The website is a bespoke design with content management functionality. The website not only showcases the products but has a shopping basket facility. We reccomend tasting these unique and delicious products, visit www.joeandsephs.co.uk for more information.