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Sven Ortel

Project: Identity
Deliverables: Logo, stationery, website

Demonstrating the quirky approach of a German video and projection designer,

based in New York.

 

 

Logotype

We selected a simple, bold German font called Neuzeit.  

 

 

 

 

Stationery

Svens name appears to be projected when held up to the light.

 

 

 

Website

A virtual stage was created for the logo, interactive elements, and portfolio images to be projected into. In some situations, props are introduced to add a theatrical presence, like Sven himself (above) walking up the stair case in his 'Career' page. 

 

 

 

 

 

 


A messenger pigeon is projected for the contact page.