Sven Ortel
Project: Identity
Deliverables: Logo, stationery, website
Demonstrating the quirky approach of a German video and projection designer,
based in New York.
Logotype
We selected a simple, bold German font called Neuzeit.
Stationery
Svens name appears to be projected when held up to the light.
Website
A virtual stage was created for the logo, interactive elements, and portfolio images to be projected into. In some situations, props are introduced to add a theatrical presence, like Sven himself (above) walking up the stair case in his 'Career' page.
A messenger pigeon is projected for the contact page.