Zest

Zest is an all-natural range of pasta sauces and pestos with nothing to hide.

Packaging

The packaging range features naive 1950's style illustrations of male and female naturist characters each proclaiming the 'free from artificial anything' message, whilst preserving their modesty with a key ingredient.

Pasta sauce & Pesto range

Each product within the range has a unique character holding a 'Free from artificial anything' sign with an arrow containing the words 'See behind for details' prompting you to refer to the back of the jar.

Back of pack

The characters are found again on the back of the jar, this time displaying the complete list of ingredients, proof that that there is nothing to hide. 

Zest Logotype

A extra bold 'sab-serif' font was chosen to give the brand strong presence on shelf. It was given the same naive distressed edge as the character illustrations. A herb leaf sits naturally in the negative space of the 's'.

Character animation

Cap

The cap was left 'natural' silver.

Character development sketches

Above are some sketches of the characters in development, these characters didn't make it on to pack.