da_large

At the heart of every project, there is
a campaignable idea that expresses
our clients proposition in a simple,
confident and compelling manner.

The Tate Gallery Product

Brushing up on tableware design...

We delivered: Merchandise

Brief

The head of merchandise for the TATE galleries briefed us to create a unique mug for their shop, it needed to have universal appeal and be in-store all year, other than that, it was pretty much a blank canvas.

Solution

Inspired by the way an artist might use a mug, we added 3 coloured painted drips running down the inside and outside of the mug.

Results

The mug has been sold in the shop since may 2010 and continues to sell over 250 units per month with no individual marketing or promotion. The Artist mug is Tates best selling mug.