At the heart of every project, there is
a campaignable idea that expresses
our clients proposition in a simple,
confident and compelling manner.

The Tate Gallery Product

Brushing up on tableware design...

We delivered: Merchandise


The head of merchandise for the TATE galleries briefed us to create a unique mug for their shop, it needed to have universal appeal and be in-store all year, other than that, it was pretty much a blank canvas.


Inspired by the way an artist might use a mug, we added 3 coloured painted drips running down the inside and outside of the mug.


The mug has been sold in the shop since may 2010 and continues to sell over 250 units per month with no individual marketing or promotion. The Artist mug is Tates best selling mug.