The Tate Gallery Product
Brushing up on tableware design...
We delivered: Merchandise
The head of merchandise for the TATE galleries briefed us to create a unique mug for their shop, it needed to have universal appeal and be in-store all year, other than that, it was pretty much a blank canvas.
Inspired by the way an artist might use a mug, we added 3 coloured painted drips running down the inside and outside of the mug.
The mug has been sold in the shop since may 2010 and continues to sell over 250 units per month with no individual marketing or promotion. The Artist mug is Tates best selling mug.